March 12, 2010
Microsoft Wants SXSW Festival Attendees to Play Tag
Thousands of festival-goers at the South by Southwest (SXSW) music, film, and interactive festival in Austin, Texas, will be snapping each other – or, rather, snapping each other’s Tags – for a chance to win US$5,000 from Microsoft Tag.
Microsoft Tag uses colorful, triangular barcodes and mobile phone cameras as a quick link between real life and digital life. The technology is gaining momentum, and Microsoft wants to give Tag more visibility by sponsoring an interactive contest at one the most popular festivals in the country, says Marja Koopmans, general manager of marketing for the Startup Business Group at Microsoft. Read complete article.
