December 1, 2009
Baby Boomers Want Technology That Fits Their Lifestyle and Values
New research released today by Microsoft and AARP shows that the baby boom generation—through sheer numbers, enormous buying power, and an exceptionally high interest in technology—has more to do with which software, devices and online services survive and evolve than most people realize.
Excerpt from Microsoft PressPass interview with Michael Rogers about research on baby boomers and technology:
The big surprise for me, as someone who follows technology, was how much the baby boomers' relationship with technology is still changing. It's not at all what researchers have seen with the "greatest generation"—the parents of the boomers—which has a tendency to be frozen in time with respect to technology. People from that generation get to a point where they have found certain technologies they like, and they're going to stick with what they know. The baby boomers, on the other hand, are very clearly still adopting new technologies. I call baby boomers "sensible adopters." They may not adopt technology as fast as their kids do, but when a technology makes sense for their lives they adopt it very quickly.
To learn more, read the complete article. What do you think about baby boomers and technology? Let us know by commenting below.
